Responsibilities:

• Develop and implement short- and long-term marketing strategies that align with overall business objectives and strengthen the brand’s competitive position in the retail market.

• Define and oversee brand positioning, tone of voice, and visual identity across all customer touchpoints.

• Identify market opportunities and consumer trends to guide product positioning, pricing strategies, and promotional activities.

• Lead the planning and execution of integrated, multi-channel marketing campaigns, including in-store, digital, social media, out-of-home, and public relations.

• Manage performance marketing activities such as paid search, paid social, SEO/SEM, retargeting, email, and influencer partnerships.

• Drive website traffic, customer acquisition, and conversion through data-driven initiatives.

• Leverage customer insights from CRM, loyalty programs, and behavioral analytics to design personalized marketing strategies.

• Monitor campaign performance with defined KPIs and deliver actionable insights to optimize effectiveness.

• Lead, inspire, and mentor a marketing team of 40–50 employees, including 4 direct reports across brand, content, digital, creative, and PR functions.

• Report directly to the Director, providing strategic updates and ensuring marketing initiatives are aligned with business direction.

• Establish clear KPIs, manage team performance, and support staff development plans.

• Develop and manage the annual marketing budget, ensuring resources are allocated efficiently and expenditures align with business goals.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or related fields.

• Minimum of 10 years’ experience in Commercial Strategy, Business Development, or related areas.

• Has expertise in: Customer behavior, customer segmentation, and CRM Trade marketing, including promotions and traffic-driving initiatives Branding and product marketing Marketing communications across online and offline channels E-commerce and digital platforms

• Solid background in digital marketing and online strategy planning is an advantage.

• Proven leadership experience with large teams, including direct and indirect reports.

• Strategic thinker with a results-driven mindset, proactive attitude, and passion for excellence in marketing. • Experience in the construction materials or related retail industry is a plus.

Apply now or send your updated resume to Norrawee.k@cornerstoneglobalpartners.com with the job title.

Only shortlisted candidates will be notified. Information provided in this advertisement is for recruitment purposes only.

Key Responsibilities:

- Operational Support & Standardization

- Develop, implement, and monitor standard operating procedures (SOPs) across all retail branches.

- Support store operations teams by providing tools, guidelines, and training for consistent execution.

- Identify operational bottlenecks and recommend practical solutions to improve performance.

- Operation Center Management

- Serve as the central hub for coordinating daily operational activities between head office and branches.

- Monitor branch performance through dashboards, KPIs, and reporting systems.

- Provide timely operational updates, incident reports, and recommendations to senior management.

- Process Improvement & Efficiency

- Analyze operational data to identify trends, risks, and opportunities for improvement.

- Lead initiatives to improve service quality, cost efficiency, and customer satisfaction.

- Collaborate with IT, supply chain, merchandising, and customer service teams to optimize workflows.

- Compliance & Risk Management

- Ensure operational compliance with company policies, legal requirements, and safety standards.

- Monitor store audits and follow up on corrective actions.

- Mitigate risks by implementing preventive measures and crisis response protocols.

- Leadership & Team Development

- Lead and develop the Operation Support / Operation Center team to deliver high-quality support services.

- Build strong partnerships with store managers and cross-functional teams.

- Promote a culture of accountability, teamwork, and continuous improvement.

Qualifications:

- Bachelor’s or Master’s degree in Business Administration, Operations Management, or related field.

- Minimum 12 years of experience in retail or large-scale operations, with at least 5 years in a leadership role.

- Proven experience in operations management, process improvement, or multi-branch retail support.

- Strong analytical, organizational, and problem-solving skills.

- Excellent leadership, communication, and stakeholder management abilities.

- Proficiency in both Thai and English; advanced skills in MS Office and operational reporting tools

Apply now or send your updated resume to Norrawee.k@cornerstoneglobalpartners.com with the job title.

Only shortlisted candidates will be notified. Information provided in this advertisement is for recruitment purposes only.