Job title: Regional Sales Manager
Job type: Permanent
Emp type: Full-time
Industry: FMCG
Salary type: Monthly
Salary: THB ฿200,000.00
Location: Bangkok
Job published: 10/11/2025
Job ID: 53582

Job Description

Position:

Regional Sales Manager

About the Role

The Regional Sales Manager is responsible for driving sales growth and performance across the Traditional Trade channel for all assigned product categories. This role focuses on identifying growth opportunities, managing distributor relationships, and ensuring alignment with overall business strategy. The position collaborates with cross-functional teams—including Trade Marketing, Sales Operations, Marketing, and Customer Service—to deliver sustainable regional business results.

Key Responsibilities

  • Strategic Planning: Develop and execute regional sales strategies based on market trends, consumer insights, and performance data.

  • Budget & Performance Monitoring: Manage regional sales budgets, set volume targets, and oversee expansion plans; optimize revenue and margin.

  • Distributor & Customer Management: Build and maintain strong relationships with distributors and key partners; oversee distributor planning and performance to drive sustainable growth.

  • Sales Execution: Prepare and review monthly sales reports, conduct business reviews, and implement Go-To-Market strategies for Traditional Trade.

  • Team Leadership: Lead, coach, and develop the regional sales team; mentor team members and distributors to achieve targets and prepare future successors.

Qualifications

  • Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.

  • Minimum 10 years of FMCG sales management experience, preferably in Traditional Trade.

  • Proven track record in achieving sales targets and managing regional operations.

  • Strong business acumen, analytical skills, and market knowledge.

  • Excellent leadership, coaching, and conflict resolution abilities.

  • Effective communication skills across all organizational levels.

  • Proficiency in Thai and English.

  • Willingness to travel extensively within the region.

 

Apply now or send your updated resume to Chanawan.b@cornerstoneglobalpartners.com with the job title.

Only shortlisted candidates will be notified. Information provided in this advertisement is for recruitment purposes only.