Key Responsibilities

• Develop and implement marketing strategies and plans for assigned product segments to achieve both short- and long-term business objectives in domestic and international markets.

• Lead market research and monitor industry trends, consumer insights, and competitor activities to drive impactful marketing initiatives.

• Collaborate with cross-functional teams to design and execute integrated campaigns that enhance brand equity and consumer experience.

• Track, analyze, and evaluate brand performance against targets, and recommend actionable solutions for improvement.

• Oversee marketing budgets and allocate resources effectively to maximize ROI and business impact.

• Ensure consistent brand communication and positioning across all channels and touchpoints.

• Mentor and develop the marketing team, fostering a culture of creativity, collaboration, and data-driven decision-making.

Qualifications

• Bachelor or Master’s degree in Marketing, Business Administration, or related field.

• At least 5 years of marketing experience in the FMCG industry.

• Strong management and leadership skills with proven experience in team development.

• Strong understanding of both offline and online media environments.

• Excellent communication, interpersonal, and leadership skills with a proven ability to build and inspire high-performing teams.

Please send CV at Chanawan.b@cornerstoneglobalpartners.com

Job Description

• Develop and implement annual brand strategies and plans.

• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.

• Lead brand campaigns and ensure alignment with brand positioning.

• Manage product portfolio, including innovation and renovation projects.

• Collaborate with cross-functional teams (Sales, Trade Marketing, R&D, Supply Chain, Finance).

• Partner with creative, digital, and media agencies for campaign execution.

• Oversee brand budget and ensure effective resource allocation.

• Monitor brand P&L and deliver business performance targets.

• Lead, coach, and develop brand team members.

• Contribute to company-wide strategic initiatives and key business meetings.

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, or a related field.

• Minimum 7 years of experience in brand management, communication development, and activation within FMCG or multinational companies.

• Proven track record in successfully managing brands, launching products, and achieving business results.

• Strong analytical, strategic thinking, and leadership skills.

• Excellent communication and stakeholder management abilities.

• Experience in budget management and brand P&L responsibility.

Application Process: Apply now or send your updated resume to vipada.k@cornerstoneglobalpartners.com with the job title. Only shortlisted candidates will be notified. Information provided in this advertisement is for recruitment purposes only.

International Marketing Manager (China Speaking)

Position Summary:

The International Marketing Manager, with a focus on the China market, is responsible for developing and executing integrated marketing strategies and 360-degree campaigns to strengthen brand equity and drive sales. This role requires a strong understanding of market trends, consumer behavior, and digital marketing in the Chinese market. The manager will collaborate with cross-functional teams and external agencies, and will be responsible for leading and mentoring the marketing team.

Key Responsibilities:

• Marketing Strategy & Management: Develop and execute integrated marketing strategies to strengthen brand equity and positioning. Design and implement 360-degree marketing campaigns, both online and offline, to drive awareness and sales. Collaborate with creative, media, PR, and digital agencies for campaign development and execution. Ensure marketing efforts align with sales targets and the distribution strategy.
• Market Research & Consumer Insights: Analyze market trends, consumer behavior, and competitor activity. Translate insights into actionable strategies and product opportunities, and lead product lifecycle strategies from concept to launch and beyond.
• Digital & E-commerce Marketing: Develop digital marketing strategies, including SEO/SEM, social media, influencer marketing, and performance marketing. Coordinate with e-commerce platforms such as Shopee, Lazada, Tmall, and JD.com on digital promotions and content.
• Team Leadership & Cross-functional Collaboration: Manage and mentor the marketing team to build capability and performance. Collaborate with sales, trade marketing, finance, supply chain, and external partners to ensure business alignment.
• Budget Management: Experience in managing budgets is required.

Qualifications:

• Education: Bachelor’s or Master’s Degree in Marketing, Business Administration, or a related field.
• Experience: A minimum of 8–10 years of marketing experience, preferably in the F&B, FMCG, or consumer goods industry. Proven track record in brand building, product launches, and campaign management. Experience in digital and e-commerce marketing is a strong plus.
• Language Skills: Fluency in English is required. Additional regional language skills are a plus, especially for the China markets.
• Personal Attributes: Excellent communication and leadership skills. Strong analytical skills with the ability to translate data into strategy.

Application Process: Apply now or send your updated resume to Norrawee.k@cornerstoneglobalpartners.com with the job title.

Only shortlisted candidates will be notified. Information provided in this advertisement is for recruitment purposes only.

The Key Account Manager (Hyper) – FMCG is responsible for managing and growing one of the company’s largest hypermarket accounts, Lotus’s, to achieve sustainable sales, profit, and market share growth. This role involves developing and executing joint business plans, optimizing trade spend, and ensuring profitability. The position requires building strong client relationships, analyzing sales and category trends to identify opportunities, conducting regular business reviews, and negotiating annual trading terms. The ideal candidate has at least 5 years of Key Account Management experience in the Modern Trade (Hypermarket) FMCG sector, with strong commercial acumen, strategic thinking, negotiation skills, and proficiency in data analysis and reporting.

Key Responsibilities:

• Manage field sales operations in the assigned region (North or Northeast) to achieve volume, distribution, and visibility targets.

• Supervise and develop sales representatives and distributor teams, ensuring alignment with company objectives.

• Monitor market trends, competitor activities, and customer feedback to adapt and drive business strategies.

• Implement trade marketing activities, in-store execution, and promotional campaigns to increase market share.

• Manage distributor relationships, including target setting, performance reviews, and ROI analysis.

• Drive numeric and weighted distribution growth and ensure effective coverage across the territory.

• Track and report sales performance, forecasting, and budget management.

Qualifications:

• Bachelor’s degree in Business Administration or a related field.

• At least 5 years of proven sales experience, ideally within the FMCG sector and General Trade (GT) environment.

• Demonstrated strengths in negotiation, strategic analysis, team leadership, effective presentation, problem-solving, and the ability to inspire and motivate others.

• Willingness and flexibility to travel and work across various upcountry locations, including Northern, Northeastern, Central, and Southern Thailand.

Application Process:

Apply now or send your updated resume to vipada.k@cornerstoneglobalpartners.com with the job title. Only shortlisted candidates will be notified. Information provided in this advertisement is for recruitment purposes only.