Job Description

• Develop and implement annual brand strategies and plans.

• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.

• Lead brand campaigns and ensure alignment with brand positioning.

• Manage product portfolio, including innovation and renovation projects.

• Collaborate with cross-functional teams (Sales, Trade Marketing, R&D, Supply Chain, Finance).

• Partner with creative, digital, and media agencies for campaign execution.

• Oversee brand budget and ensure effective resource allocation.

• Monitor brand P&L and deliver business performance targets.

• Lead, coach, and develop brand team members.

• Contribute to company-wide strategic initiatives and key business meetings.

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, or a related field.

• Minimum 7 years of experience in brand management, communication development, and activation within FMCG or multinational companies.

• Proven track record in successfully managing brands, launching products, and achieving business results.

• Strong analytical, strategic thinking, and leadership skills.

• Excellent communication and stakeholder management abilities.

• Experience in budget management and brand P&L responsibility.

Application Process: Apply now or send your updated resume to vipada.k@cornerstoneglobalpartners.com with the job title. Only shortlisted candidates will be notified. Information provided in this advertisement is for recruitment purposes only.

International Marketing Manager (China Speaking)

Position Summary:

The International Marketing Manager, with a focus on the China market, is responsible for developing and executing integrated marketing strategies and 360-degree campaigns to strengthen brand equity and drive sales. This role requires a strong understanding of market trends, consumer behavior, and digital marketing in the Chinese market. The manager will collaborate with cross-functional teams and external agencies, and will be responsible for leading and mentoring the marketing team.

Key Responsibilities:

• Marketing Strategy & Management: Develop and execute integrated marketing strategies to strengthen brand equity and positioning. Design and implement 360-degree marketing campaigns, both online and offline, to drive awareness and sales. Collaborate with creative, media, PR, and digital agencies for campaign development and execution. Ensure marketing efforts align with sales targets and the distribution strategy.
• Market Research & Consumer Insights: Analyze market trends, consumer behavior, and competitor activity. Translate insights into actionable strategies and product opportunities, and lead product lifecycle strategies from concept to launch and beyond.
• Digital & E-commerce Marketing: Develop digital marketing strategies, including SEO/SEM, social media, influencer marketing, and performance marketing. Coordinate with e-commerce platforms such as Shopee, Lazada, Tmall, and JD.com on digital promotions and content.
• Team Leadership & Cross-functional Collaboration: Manage and mentor the marketing team to build capability and performance. Collaborate with sales, trade marketing, finance, supply chain, and external partners to ensure business alignment.
• Budget Management: Experience in managing budgets is required.

Qualifications:

• Education: Bachelor’s or Master’s Degree in Marketing, Business Administration, or a related field.
• Experience: A minimum of 8–10 years of marketing experience, preferably in the F&B, FMCG, or consumer goods industry. Proven track record in brand building, product launches, and campaign management. Experience in digital and e-commerce marketing is a strong plus.
• Language Skills: Fluency in English is required. Additional regional language skills are a plus, especially for the China markets.
• Personal Attributes: Excellent communication and leadership skills. Strong analytical skills with the ability to translate data into strategy.

Application Process: Apply now or send your updated resume to Norrawee.k@cornerstoneglobalpartners.com with the job title.

Only shortlisted candidates will be notified. Information provided in this advertisement is for recruitment purposes only.

The Key Account Manager (Hyper) – FMCG is responsible for managing and growing one of the company’s largest hypermarket accounts, Lotus’s, to achieve sustainable sales, profit, and market share growth. This role involves developing and executing joint business plans, optimizing trade spend, and ensuring profitability. The position requires building strong client relationships, analyzing sales and category trends to identify opportunities, conducting regular business reviews, and negotiating annual trading terms. The ideal candidate has at least 5 years of Key Account Management experience in the Modern Trade (Hypermarket) FMCG sector, with strong commercial acumen, strategic thinking, negotiation skills, and proficiency in data analysis and reporting.

Key Responsibilities:

• Manage field sales operations in the assigned region (North or Northeast) to achieve volume, distribution, and visibility targets.

• Supervise and develop sales representatives and distributor teams, ensuring alignment with company objectives.

• Monitor market trends, competitor activities, and customer feedback to adapt and drive business strategies.

• Implement trade marketing activities, in-store execution, and promotional campaigns to increase market share.

• Manage distributor relationships, including target setting, performance reviews, and ROI analysis.

• Drive numeric and weighted distribution growth and ensure effective coverage across the territory.

• Track and report sales performance, forecasting, and budget management.

Qualifications:

• Bachelor’s degree in Business Administration or a related field.

• At least 5 years of proven sales experience, ideally within the FMCG sector and General Trade (GT) environment.

• Demonstrated strengths in negotiation, strategic analysis, team leadership, effective presentation, problem-solving, and the ability to inspire and motivate others.

• Willingness and flexibility to travel and work across various upcountry locations, including Northern, Northeastern, Central, and Southern Thailand.

Application Process:

Apply now or send your updated resume to vipada.k@cornerstoneglobalpartners.com with the job title. Only shortlisted candidates will be notified. Information provided in this advertisement is for recruitment purposes only.

As the Category and Channel Development Manager for Open Trade, Baby Shop, and Pharmacy (GT), you will be responsible for developing and executing channel-specific strategies that align with the company’s category vision and overall business direction. Your goal is to drive sustainable growth by understanding shopper behavior, identifying channel opportunities, and ensuring executional excellence across all touchpoints.

Key Responsibilities

• Channel Strategy & Demand Creation

  • Develop channel-specific strategies for Open Trade, Baby Shops, and Pharmacies that align with the company’s category vision and brand objectives.

  • Identify shopper needs and channel insights to drive demand creation and build a winning presence in assigned channels.

  • Define and implement SPMS (Sales, Promotion, Merchandising, and Stock) tailored to the unique characteristics of each GT channel.

• Sales Execution & Activity Management

  • Design and implement effective in-store activities that engage shoppers and enhance brand visibility in GT environments.

  • Manage channel execution in terms of pricing, promotions, and distribution to ensure consistent sales growth and presence.

  • Build monthly sales plans and priorities to support field sales teams in meeting SPMS and business targets.

• Cross-Functional Collaboration

  • Align closely with Marketing, Sales, and Medical teams to co-create actionable plans that address both shopper and customer needs in each GT sub-channel.

  • Ensure effective coordination of channel activities and consistency with broader category strategies.

• Budget & Performance Monitoring

  • Maximize trade marketing budgets by prioritizing high-impact activities and tracking ROI to ensure efficient use of resources.

  • Oversee the planning, implementation, and evaluation of all channel activities, ensuring timely delivery and performance against objectives.

  • Develop and manage annual and monthly GT channel budgets and ensure alignment with overall sales targets.

• Business Development & Opportunity Mapping

  • Conduct regular channel assessments to understand market trends, category performance, and emerging opportunities.

  • Develop and implement channel growth strategies and initiatives to support long-term business development and elevate the professionalism of channel partners and concessionaire networks.

  • Maintain strong knowledge of the evolving GT landscape to proactively identify new opportunities and adjust strategies accordingly.

Qualifications & Key Skills

• Bachelor’s degree or higher in Business Administration, Marketing, or a related field.

• Strong experience in trade marketing, category/channel development, and business planning within general trade or pharmacy channels.

• Excellent analytical thinking, strategic planning, and execution management skills.

• Strong leadership and stakeholder management capabilities.

• High level of initiative, adaptability, and results-driven mindset.

• Good understanding of shopper behavior, channel dynamics, and customer development in GT environments.

Apply now or send your resume to Chanawan.b@cornerstoneglobalpartners.com