Position: Director of International Recruitment Location: Bangkok, Thailand Full time - Onsite

About the Role: Bangkok University is seeking an ambitious and results-driven Director of International Recruitment to lead our global student recruitment initiatives. This role is key to expanding our international presence and attracting high-potential students from key target markets, including Indonesia, India, and China. The ideal candidate is a strategic thinker, relationship-builder, and frequent traveler who thrives in a dynamic, results-oriented environment.

Key Responsibilities:

● Develop and implement strategic international recruitment plans to attract high-quality students from target countries (Indonesia, India, China).

● Establish and maintain strong relationships with high schools, educational agents, and partner institutions abroad.

● Lead student recruitment activities, including school visits, education fairs, webinars, and online engagement campaigns.

● Travel internationally 7–15 days per month to represent Bangkok University, conduct recruitment events, and meet prospective students and partners.

● Analyze market trends, competitor activity, and student enrollment data to identify new opportunities for growth.

● Collaborate with internal teams (Admissions, Marketing, Academic Departments) to ensure a seamless student enrollment experience.

● Manage and mentor the international recruitment team, setting clear goals and KPIs.

● Prepare regular reports on recruitment performance, providing insights and recommendations to senior management.

Qualifications:

● Thai national, under 45 years of age ● Minimum 5 years of experience in organizational-level management

● Creative and proactive mindset, able to work independently

● Excellent English communication and comprehension skills

● Strong strategic planning abilities

● Bachelor’s degree or Master’s degree in Education, Business, Marketing, International Relations

● Strong understanding of global education markets, especially Southeast Asia, India, and China

● Proven track record of meeting or exceeding international student enrollment targets

● Comfortable with frequent international travel and flexible working schedules

● Strong analytical skills and ability to interpret recruitment metrics and market trends

● Leadership experience, with the ability to inspire and manage a high-performing team

Head of Marketing

Full time

Onsite

About the Role

The Head of Marketing will drive the overall marketing vision and strategy for a leading higher education institution. This role is responsible for building brand strength, leading student recruitment campaigns, and positioning the institution as a top regional choice for both domestic and international students. The position requires a balance of strategic leadership, brand management, and hands-on execution across digital and traditional channels.

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute an integrated marketing strategy aligned with the institution’s long-term vision, focusing on brand positioning, student engagement, and market growth.

• Ensure strategies strengthen institutional reputation and support enrollment objectives.

Student Recruitment Campaigns

• Design and lead data-driven recruitment initiatives to attract local and international students.

• Align campaigns with enrollment targets and academic priorities.

Brand Management & Communication

• Safeguard and enhance the institution’s brand identity across digital, print, and experiential platforms.

• Maintain consistency in messaging, tone, and visual identity across all communication channels.

• Promote flagship programs and institutional initiatives in collaboration with internal stakeholders.

Collaboration & Partnerships

• Work closely with admissions, academic faculties, and international divisions to drive awareness of key offerings.

• Build and manage relationships with agencies, consultants, and other external partners to ensure quality and efficiency in execution.

Market Intelligence & Innovation

• Lead market research and competitive analysis to identify trends, student behaviors, and opportunities for growth.

• Leverage insights to guide marketing direction and introduce innovative approaches.

Team Leadership

• Mentor and manage a high-performing marketing team, fostering creativity, accountability, and continuous improvement.

• Encourage cross-functional alignment to ensure seamless delivery of campaigns.

Performance & Operations

• Define, track, and analyze key marketing KPIs to evaluate effectiveness and inform strategy refinement.

• Oversee budget planning and vendor management to optimize resources and maintain alignment with institutional goals.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related fields.

• Minimum of 8 years of marketing experience, with at least 3 years in a leadership role—preferably within education or mission-driven organizations.

• Strong expertise in digital marketing, content strategy, and student recruitment (domestic and international).

• Proven track record in leading multi-channel campaigns and brand development initiatives.

• Excellent leadership, communication, and collaboration skills.

• Fluency in English; additional language skills are an advantage.